Brokers May Have to Change
July 16, 2009
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“A report by Rand Corp. last year found that 63% of investors think brokers are legally required to act in the best interest of the client; 70% believe that brokers must disclose any conflicts of interest. Advisers always have those duties, but brokers often don’t. The confusion is understandable, because a lot of stock brokers these days call themselves financial planners.” – Jason Zweig.
If you are confused by the difference among these titles: Financial Planner, Stockbroker, and Registered Investment Advisor, you are not alone. The “Name Game” in the financial services industry is downright confusing. How does your financial advisor operate? How does she get paid? What are the advantages and disadvantages of each arrangement?
Many people believe that they are getting financial planning from a stockbroker, when in fact financial planning is usually only an incidental part of what a stockbroker does. Similarly, many people are not aware that a stockbroker does not have to act in the client’s best interests.
A June 19th Wall Street Journal article Big Change in Store for Brokers in Obama’s Oversight Overhaul brings home this point.
According to the article, stockbrokers might have to change the way they do business; they might have to act in their client’s best interests, the way a Registered Investment Advisor already does.
Wow! What a concept.
Here are the relevant quotes:
Buried in President Obama’s proposed regulatory overhaul is a change that could upend Wall Street: Brokers would be held to a higher “fiduciary” standard that would compel them to place their client’s interests ahead of their own.
Currently, brokers are only required to offer investments that are “suitable,” which means they can’t put clients in inappropriate investments, such as a highly risky stock for an 80-year-old grandmother. The move could change the way products are sold and marketed and even how brokers are compensated.
Many investors don’t even know the difference between the two standards, believing their brokers already are acting in their best interests.
But requiring brokers to operate under a fiduciary standard could force them to offer products that are less costly and more tax-efficient. They will have to disclose any potential conflicts of interest, such as any fees they may get for favoring one product over another. That could mean clients will be offered fewer proprietary products if the broker can find a lower-cost option elsewhere.
For example, a broker couldn’t put you in a mutual fund with higher fees — or one he gets a bigger commission for selling — if he could get a comparable fund with lower fees elsewhere, says Tamar Frankel, an expert on fiduciary law at Boston University School of Law. (Emphasis added.)
The article implies that some stockbrokers sometimes put their interests above yours. Hmm. This might just be worth investigating.
Luckily, I’ve discussed this topic many times, and in fact I have a series called The Dark Side of Wall Street, which lists all of the relevant posts. If you start with Choosing a Financial Advisor, Part 1 at the bottom of the page, you can read them in order by following the “To be continued” link at the end of each post.


Roger,
I think the author is kind to call these investors confused. I call them stupid! It’s very simple. Anyone offering an investment product is always suspect of a conflict of interest if they claim to be an advisor. Many people just shouldn’t be investing. Their unquestioning trust and greed always makes for large commissions for the “unethical advisor”….something like the story about a wolf in sheep’s clothing.
John D.
John,
Once you understand that a broker’s first duty is to the firm, not the customer, everything else follows. But brokerage firms’ advertising purposefully gives the impression that brokers act in your best interests.
Although there are many good stockbrokers, my impression is that they are trained to be salespeople, not financial planners. So they end up becoming asset gatherers. If their clients get a financial plan, the goal may be to sell an investment.
In looking at many brokerage statements, I frequently see a collection of investments rather than a coherent portfolio. I have to wonder what the incentives were that resulted in expensive investment products being selected.
Roger